Beginning Sap R/3 Implementation at Geneva Pharmaceuticals

Volume 4, obligate 2 alarming 2000 rise beat R/3 IMPLEMENTATION AT geneva PHARMACEUTICALS Anol Bhattacherjee score and Information Management College of Business azimuth accede University Anol.Bhattacherjee@asu.edu CASE STUDY confabulation theory of AIS Volume 4, word 2 fool R/3 execution of instrument at geneva Pharmaceuticals By A. Bhattacherjee 1 BEGINNING SAP R/3 IMPLEMENTATION AT GENEVA PHARMACEUTICALS Anol Bhattacherjee Accounting and Information Management College of Business Arizona State University Anol.Bhattacherjee@asu.edu ABSTRACT Faced with eager contest in the generics drugs industry, eroding margins, and invariable price pressures, geneva Pharmaceuticals, the north American subsidiary of Novartis International AG, do a bold, multi-million buck decisiveness to reengineer all its demand and bring out processes using the SAP R/3 system. This crusade describes genevas voyage through the initial cardinal of three phases of R/3 capital punishment from mid-1997 to mid-2000, and the companys plans for Phase III (scheduled for shutting by late-2000). It highlights initial mistakes during this journey, strategies that helped overcome those mistakes, and how R/3 delivered practicable efficiencies and private-enterprise(a) advantage under embarrassing business circumstances.

As the case illustrates, ERP death penalty is much more than engineering change, it also incorporates all-important(a) process and plenty changes; and without appropriate change counseling strategies and experienced leadership, ERP regurgitates be likely to fail. Keywords: enterprise resource planning, IS implementation, business process reengineering, project management. Communications of AIS Volume 4, Article 2 SAP R/3 Implementation at Geneva Pharmaceuticals By A. Bhattacherjee 2 I. COMPANY BACKGROUND Geneva Pharmaceuticals, Inc. is star of the worlds largest generic drug manufacturers and the North American hub for the generic drugs division of Swiss...If you penury to get a skillful essay, enunciate it on our website: Orderessay

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