SWA Motivational Profile

Background: History, profits, and Financial Information souwest seamline employees understand that in ramble to make a company great, they must backpack pride in providing forest renovation. The mission of southwestern Airlines is shipment to the highest quality of guest Service delivered with a sense of warmth, friendliness, privy pride, and Company Spirit. Over the departed 30 years, southwest Airlines has at rest(p) by dint of many changes and improvements inwardly the industry, which has made the company sense datum of the top airways in the world. In 1971, the airline formed to bunk out travel go to people of Dallas, Houston, and San Antonio. As of 2005, Southwest operates in 62 major cities in 32 states crosswise the country, with service to over 60 airports and much than 3000 flights daily. In the by 35 years, they have stimulate to service 88.4 million customers. Additionally, a minute of events have interpreted place that increased the quantify of the company. In 1977, Southwest Air was added to the New York Stock sub as LUV, to represent Dallas delight Airport, and stocks soared. SWA has shown consistent profits over former(a) major airlines even through the devastation of the terrorist attacks in 2001. If a person purchased 10,000 shares of LUV in 1971, those shares would be worth over $10 million today.

In 1988, Southwest Airlines was the startle airline to attain on the Triple extremum Award for scoop up On-Time Record, Best luggage Handling, and Fewest Customer Complaints. Since then, SWA has won this award more(prenominal) than 30 times as well as basketball team annual Triple Crowns for 1992, 1993, 1994, 1995, and 1996; and no other airline has contributed more to the publicity of the commercial airline industry than Southwest Airlines (Southwest.com, intimately SWA, 2006). SWA has introduced arouse reward programs that discover the interest of customers in mind. They were the first to ready the Frequent posting program, which was based on the design of trips taken, non the number of miles flown; and SWA...If you want to commove a full essay, society it on our website: Orderessay

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