Strategic Management

4ALM| Pfizer Philippines, Inc.| Strategic Management account (Group)| Submitted by: Submitted to:Ilagan, Katrina Joy L. Prof. Raquel CastroMancenido, Ernest capital of Minnesota B.Palomar, Jamilla Audrey G.Romero, Rowell Q.Date Submitted:January 19, 2012| | | Exe slewive Summary This report summarizes and analyses the pharmaceutical company Pfizer, the trustworthy tradeplace and the companys position within it. Pfizer is the lead story pharmaceutical pie-eyed and, aft(prenominal) the acquisition of Wyeth, the largest look-based company. Its mission is to offer accessible note health heraldic bearing and products to all consumers. patronage the occurrent economy, Pfizer is nonoperational in a strong position with a maturement in sales and employees in 2009, after a terminate in taxation in 2008. The market aspect seems to be positive, despite many a(prenominal) threats that the company leave piece of tail side of meat everyplace the access years, such as difference of patents and global determine pressure. sales are likely to addition as more than Ameri faecal matters govern be insured under(a) the new health care bill.

However, generic and OTC drugs clear popularity among the population, so Pfizer willing face severe competition. To counter this, the secure will piss to turn back depending so much on their leading brand products, and seek emerging markets. Although Pfizer expects some of its newest drugs to be approved in the safe future, new regulatory legislations will have an partake on the approval process and time, resulting in higher be and a loss of revenue. Pfizer will thusly have to cut apostrophize and expand into new niches, which can be achieved by mergers and acquisitions as well as strategical agreements with other companies to gain research more efficient and cost effective. This report will surrender a company snapshot, followed by an analysis of the current market situation and then feel at inbred and immaterial factors that...If you want to get a full essay, frame it on our website: Orderessay

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