Kayem Foods, Inc.

Kayem Foods, Inc. Dustin Washer Problem Over its lifetime, Kayem Foods transformed from a small, northeasterly meat-processing company into a multi-million dollar company. Even though, over the ago few years, it has been very(prenominal) successful, Kayems profit margins have been diminishing. To offset this problem, it introduced Al Fresco, which consisted generally of gourmet chicken sausage. To spread the word more or less Al Frescos chicken sausage, in 2004, Mr. Monkiewicz go for bombinate merchandising. During this marketing campaign, Al Fresco became the number-one brand in its deferral market. However, it is unclear if the roll campaign or the some other marketing activities the firm implemented was the reason why this occurred. This is a problem, since Monkiewicz only if has two weeks to decide which marketing activities he should implement for Al Frescos 2006 fiscal year. Should he oarlock with the seethe campaign or go with more handed-down marketing acti vities, which include, magazine announce, consumer promotions, and trade advertisement? With a peculiar(a) budget, $185,000, and limit time, Monkiewicz must decide which marketing activities will best busy in Al Fresco as a whole. psychoanalysis The first secondary that Monkiewicz could choose is to implement a nonher hum marketing campaign.

This is beguiling since the cost would be no great than $75,000. The excess of the advertise budget could be allocated elsewhere. Another gain to this type of advertising is that it is considered word-of-mouth advertising. According to reports, this type of advertising delivered by a friend or acquaintance is more than more give care ly than mass media advertising, which would ! work in Al Frescos favor. Also, if received well, word-of-mouth advertising commonly spreads quickly, which means it could be the best bang for the buck. However, a buzz campaign does not have the reach that traditional advertising, like magazines, has. Buzz campaigns only reach the people that are chosen by the BzzAgents,...If you indispensability to get a full essay, couch it on our website: OrderEssay.net

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