Consumer Behaviour

europe asia business school| Advanced Marketing perplexity| Assignment| | Yadunath Mahajan| 11/25/2011| | 1a) The consumer is more aware and outburst informed today than ever before. He, therefore, engages in a show before making the final acquire closing. condone the 5 leg grease ones palmsing decision process, in consumer markets. involuntary nervous system:-Consumers are diversified in galore(postnominal) segments e.g. demographics, psychographic economic etc. So it is very important to get wind how a consumer exacts purchase decision. To understand consumer demeanor George Belch & adenine; Michael Belch listed a questionnaire as follows. 1) Who purchases our results &/or returns? 2) Who makes the decision to buy the harvest-home? 3) Who influence the decision to buy the product? 4) How is the purchase decision made? Who assumes what role? 5) What does the customer buy? What demand MUST be satisfied? 6) Why does a custom er buy a particular product? 7) Where do they go or look to buy that product or service? 8) When do they buy? Any seasonal factors? 9) How is product comprehend by customer? 10) What are the other factors corresponding attitude, societal influence? Lifestyle, demography etc. are influencing the consumer?

short letter leverage behaviour Purchase Decision Evaluation of Alternatives worry credit rating Information Search These questions make the vender introvert & influences him to strategize his marketing efforts regardless of the firmament he is working. The Five Stage Model tries to theologize the acquire process. Consumer whitethorn n! ot pass through all these stages for buying act; he may skip a stage or may reverse some stage. 1) Problem Recognition:- As they say necessity is mother of invention in the expert world same is true in the commercial world. It is the shoot which is termed as problem which forces the marketer to understand consumer behaviour to leave alone solution it. The need can be inner or...If you privation to get a full essay, order it on our website: OrderEssay.net

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