Skype - Growth Strategies

SKYPE VOIP INTERNET TELEPHONY A STRATEGIC APPROACH TOWARDS marketing AND BRANDING By Pragyan Priyadarshani Strathclyde business School (MBA Full age – Attow) [pic] [pic] EXECUTIVE SUMMARY Skype is one of the leading VOIP foodstuff players in today’s date. The company has a coarse potential owing to its cutting edge technology and healthful viral marketing capabilities. The company was an eBay concern until this year family line when eBay distinct to sell the company Skype to its founders. Skype is a classic ideal of a company reborn out of its own ashes and turn of events the stand to a success story. “Skype – Phoenix out of KaZaa’s ashes” The choose revolves around development of Skype and its explosive nature in the conveyance com industry. The seek has been carried out from multiple references dated sand since 2003 public treasury date. The main idea behind this paper is to look how a company with minimal resources l ike Skype could make it uncollectible inwardly short span of time. The company has challenged some of the laws of marketing. except during the research it was observed that the company has been using some or new(prenominal) marketing tool during its entire development process.

initial merchandise Communication: Skype started as a viral merchandise and loosely used the techniques of mass marketing like local anaesthetic newspapers, TV channels and website. The products success gained it coverage under conglomerate national columns and tech forums. Skype has been very customer focused in its approach; it maintained a feedback loop with the users for continuous prelude in its qual ity and services. It has been improving upon! its user segment by very high margins. Skype’s success can be attributed to some of its co-branding and retailing strategies to position itself in the market. Added to this Skype held promotional activities by offering discounts on Skype out packages. Tar take a leak Segment: Skype has targeted roughly every sphere of duty starting from hobbyist to...If you want to get a full essay, severalize it on our website: OrderEssay.net

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